Dan Schultz : Commercial Photographer
Daniel Schultz is a young successful commercial photographer in Adelaide. He kindly gave up his evening on Thursday night to tell us a little of how he came to his career, what sort of work he does and how he has created some of his impressive images.
Dan began working in a cycle shop, a long way from photography. This expanded to working part time in both the cycle business and in a wheelchair manufacturing concern. Somewhere in here he and his partner had their first child. Obviously now there was a strong need for photographs. He started recording family history using a simple camera. However, several of his images piqued the interest of those who saw them. He was encouraged to pursue his art. Before he knew it he was on his way to commercial photography. An established photographer took him on in a part time capacity while he was still working in the wheelchair business. Then as his experience and client base grew he launched Sweet Lime Photo.
When asked what equipment he used he said he has two cameras, both Canon 5Ds, one Mark 3 and one Mark 4. These are teamed up with three Canon zoom lenses (16-24mm, 28-80mm, 70-200mm) and one Canon 100mm prime lens. His workflow is Lightroom for all the initial “post work” followed by Photoshop for final tweaking.
The aim was to promote a motorised wheel chair. This is the setting Dan used
The setting needed to show it could handle all terrain. So in the middle of summer, Dan needed to create a puddle – with 60 litres of water
The camera was set up with the product – fixed location – tethered to the laptop for each shot
Checking the images on the laptop
Checking the lighting
The final set up
Adding adjustment layers to the images – there are lots of them – the sky, the path, the chair details, star burst on the light…..
Driving the wheelchair to make a puddle would be difficult – so make your own splash by throwing rocks
And now add in the splash and blur the wheel for motion
The final shot with all adjustment layers, panoramic background (there we many shots stitched to make that), the sky (clouds from another shot) – as it appears on the product site.
The image sequence above highlights Dan’s workflow for a product shoot for a motorised wheelchair. Click on the images to see full captions
Dan makes heavy use of the layers capabilities of both software packages. Final images commonly make use of anything up to 60 layers. He illustrated his process by taking us through the creation of an advertising image for a new motorised wheelchair. The background was a panorama of multiple vertical images stitched together. Each of these was the HDR result of combining several exposures of the same shot. This panorama overlaid with a shot of the wheelchair and rider was then worked on using layers to dodge and burn various small portions of the image to enhance shadow and highlight detail and to introduce water splash and reflections.
Not only was Dan’s talk enlightening and instructive it was fascinating and a good night out. We are indebted to Dan for the very open way in which he took us into many of his secrets. I now need to settle down and practice what I saw.
Yep – the BPC 2017 Calendar is on it’s way. We’ve prodded and cajoled the club members into giving us their images, slaved over a hot computer, fiddled with bleeds and cropping, been through 8 drafts, sent it to the printer for proofs and produced this
……well almost. The colours aren’t quite right (ffmeg and I are not getting on at the moment).
This is our major fundraiser for the year that helps pay the bills, buy new equipment, fund guest speakers etc. For a mere $15 you get 13 months (yes 13!) of calendar. Drop us a line if you want one, want to share with friends here or overseas.
Calendars will be available from 3-Nov-2017
Stephanie Mallen – Personal Training
‘Sports’ was our subject and according to the Oxford Dictionary sport is ‘an activity involving physical exertion and skill in which an individual or team competes against another or others for entertainment.’ In Stephanie’s example above we have an individual who looks like he’s sneaking in a bit of personal training during lunch break. I believe this is Stephanie’s first entry, which was in the Novice category and it scored a perfect ten….congratulations Steph!
As with all of our previous competitions, an excursion was arranged prior to competition night to provide an opportunity for members to create entries for the subject. The excursion this time was to the City To Bay Fun Run and pleasingly there were some entries as a result.
Bruce Nankivell – City Bay One foot after the Other
Our judge for the evening was Benjamin Kerr who is relatively new to the world of judging and it has to be said he definitely impressed as reflected with considerable positive feedback. For me it was enlightening to have a judge who looked upon each photograph for what it was and judged it as such rather than judge it perhaps less highly because he didn’t quite understand the image.
Benjamin states: ‘Photography for me is about validation and connection – giving the viewer something that they might desire or simply identify with and to provide a perspective that gives you an opportunity to think and contemplate.
Having recently graduated with my Diploma in Photo Imaging (June 2016) I must be honest and say that I am yet to find myself as an Artist with a definitive and recognisable personal style.
I enjoy what I do and yes I intentionally flit around and experiment between Commercial Work, Portraiture, Weddings and Formals, Landscape, Abstract, Macro, Astro, Architecture and a whole suite of other categories.’
This range of interests in his photography came through in his judging with a wide understanding of what is required to make it all work in the different scenarios.
You can check out some of Benjamin’s work and find out more about him at: http://www.snapshotdigitalimagery.com/Pages/home
Just grabbing some of his feedback for a moment:
- ‘Need to be sure the focus of the image is in a dominant position ‘eg not too far to one side of the image’. The word balance comes to mind.
- Many shots impressed with their clever inclusion of ‘leading lines’.
- He enjoyed the strong contrasts in many images
- Ben showed understanding and appreciation for photos that are difficult to take due to light conditions, reflections, shadows etc.
- A comment we’ve heard from other judges again raised it’s head: ‘Be mindful of what is in the background and if it’s a person and it’s going to be distracting, wait until they have moved out of the frame’.
- Be careful of empty space
- ‘Everything you need to know is in the picture’
- He enjoyed the play of the intentional slow shutter speed in some cases which created a mix of sharp and blurred
- With sports images ‘slower shutter speed gives an increased sense of movement’
Thanks Benjamin for a job well done.
James Allan – A Sea Cave
Bruce Nankivell – Pedal Prix Power
James Allan – Hoping for Recovery
Jennifer Williams – The Snowboarder
Helen Whitford – How to Impress your Mates
Our Open Category once again resulted in plenty of stunning and high scoring images:
Helen Whitford – Elephish
Chris Schultz – Portal
Chris Schultz – Dome
Tariq Mohammad Abdul – Solitude
Jennifer Williams – Back to the Future
James Allan – Steel Wool
Alberto Giurelli – Galaxy
Alberto Giurelli – The Boxer
Chris Schultz – Smoking Violin
Chris Schultz – Street Meet
Alberto Giurelli – Ghost Tree
Steve Walace – Pacific Gull
Helen Whitford – On yer Bike!
Jennifer Williams – Hotham
Jennifer Williams – Tiahn
Chris Schultz – Liquification
Chris Schultz – Che and Me
This was our last competition for 2016 and we hope you’ve enjoyed all of them. Our thanks go to all the judges who’ve helped us through the year and to those who’ve done all the organising behind the scenes for our competitions, something that should never be taken for granted.
Now we can look forward to finding out what the best photos of the year are via our 2016 Annual Exhibition Awards Night on Thursday November 17.
Click these links to view other Top Prints and Top Digital Images.
This is an early edition of Camera clips. Fortunately I have been given enough material to post early this month. Camera Clips in my mind is a club magazine because it reflects the knowledge and views of our club members. If you have a point of view, a beef, write to me and I will publish your experiences and ideas. We accept that there is diversity of experience and we aim not to have an editorial bias.
Here is the link.
So this is what I have to offer you this month. How to take portraits with Holi powder. Burning steel wool. Madagascar and East Africa. The changing face of Singapore, a light pollution map of South Australia and of course photos from our club excursions to Para Wirra and City to Bay. Of course that is a very quick run through. Go and have a read for yourself. Quite a diverse offering this month. I have enjoyed putting this together.
Loving her Work – Ron Hassan
People At Work was our subject for August which had the following definition: One or more people conducting their normal daily occupation must be the significant focus of these images.
For this night, our judge co-ordinator, Alberto Giurelli, stepped “outside the bubble”. Instead of an SAPF judge we were privileged to have an interesting new perspective on critiquing club member images via professional photographer, Peter Barnes.
Peter is a commercial photographer based in Adelaide and specialises in architectural, industrial and landscape photography. In amongst his accolades, in 2015 he was awarded Master of Photography by the Australian Institute of Professional Photography (AIPP). A host of awards are his, including Commercial Photographer of the Year in 2011 and 2013 and Travel Photographer of the Year in 2012 and 2013. He is also, by the way, a judge of the annual SAPF Annual Exhibition. He states that “My photography celebrates the things we build…” and I have to say much more too. If you want to check out some more of his work besides the images immediately below try http://www.fotografo.com.au
I was trying to pick up on the key messages coming from Peter and he had plenty of positive feedback for many images eg:
- Good composition
- Good light
- Excellent colour
- Good expression
- “I got a strong connection with this….”
- “I feel the power of water in this”
- “..lots of energy and passion in the subject.”
- “good contrast of colours”
- “..the simple focus of this image works”
Peter also had provided suggestions on how to improve:
- Faces need to be clear and well lit.
- Sharpness is critical as is appropriate use of depth of field.
- Look for any distractions in an image eg. any unnecessary lines across the image or things that don’t add to the image.
- It is important not to over photo-shop eg. a building was “too green” and another image “over sharpened”.
- Balance the foreground with the background.
- Try not to leave the viewer trying to guess what the message of the image is, such that they don’t have to assume too much.
- Always ensure the horizon is straight.
- Look after the detail eg: “Need more control of the whites in the clouds”.
- Check the background when photographing and when preparing an image for judging, check it again and if necessary crop.
- The composition should ideally “jump out” at the viewer.
For me the main repeated messages I got related to the need for greater sharpness and to ensure faces are clear and well lit.
With all this said we once again had plenty of pretty special images to peruse and it should be noted that the points allocated were lower than we are familiar with using SAPF judges.
The highest scores among the 27 entries we had for the Set Subject category (People at Work), were 8’s. These were awarded to:
- Jenny Pedlar for Moving The Herd
- Alberto Giurelli for Gondoliers
- James Allan for Worker
Train Driver – James Allan
In the Open category we had 40 entries and from these we had two that scored 9 points:
- Alberto Giurelli for Remarkable Rocks
- Alberto Giurelli for Palm Cockatoo
There were 11 entries that scored 8 points:
- James Allan for Album 48
- James Allan for Album 46
- Eric Budworth for A Good Match
- Grant Coles for Looking Up
- Helen Fletcher for The-Bride
- James Allan for Laminar Flow
- Alberto Giurelli for Dream Flower
- Ron Hassan for Can I Help You
- Alberto Giurelli for Tranquility
- James Allan for Jonquils
- James Allan for Caged
Palm Cockatoo – Alberto Giurelli
Jonquils – James Allan
Caged – James Allan
Can I Help You? – Ron Hassan
Looking forward now to our next competition night on Thursday October 6, with the subject ‘Sport’. But before this we have an excursion on Sunday August 18 to Victoria Square in the city to photograph the City to Bay Fun Run. There is a separate detailed note coming out shortly on this via our President Chris Schultz.
Click these links to view other Top Prints and Top Digital Images.